budgeting
I just returned from a trip to Iowa, so farm land, corn prices, the drought, $125,000 tractors, and childhood memories are on my mind. So, what better time for another in the series of blogs on business and life lessons learned from my father?
My dad was raised in the depression; hence, his frugal nature and hyper-attention to business detail (all the better to drive success and profits to the bottom line of his business, which...
One-hit wonder. One-track mind. One-issue candidate. None of these have a very positive connotation, do they?
It’s true as well in how you should approach your marketing communications. It’s not the best strategy to use only one “channel” to reach your target audience (channel meaning the method, means or location by which you put your message out, such as a specific type of media or pathway). Channels can include a variety of avenues...
