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written by Scott Walquist on Apr, 13 2012

The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.

I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...

written by Melissa Achurra on Dec, 08 2011

As another year comes to a close, we are starting to see “lists” published pertaining to the year that was and the year ahead. “This is true in the marketing industry with things such as “Top 10 Life Changing Social Media Moments of the Year,” “2012 Marketing: 5 Trends to Follow” and the famous “Top 12 for 2012.” Whether these lists are applicable to your business or appeal to your personal life, the array of lists symbolize that it’s time to...

written by Mike McDowell on Oct, 10 2011

QR Codes are cool. I agree. I’ve been talking about them in digital media presentations for about three years now. I like them! I think they have a ton of possibilities. But, for the love of Pete, we’re becoming obsessed with QR codes. They’re the shiny new toy. Everybody wants to use them. But they are being used stupidly. Ignore the fact that smart phones only have about a 30% market penetration in the US. Ignore the fact that only like 10...

written by Cortney Webb on Aug, 09 2011

Last week Hamburg’s already culturally rich community became even more so with an artistic “thank you” from Soap & Glory, a British beauty company that had expanded into the German market.

The article that found on CNN.com caught my eye because of the photo — a larger-than-life woman who appears to be bathing in Inner Aster Lake as a...

written by Cortney Webb on Aug, 09 2011

Last week Hamburg’s already culturally rich community became even more so with an artistic “thank you” from Soap & Glory, a British beauty company that had expanded into the German market.

The article that found on CNN.com caught my eye because of the photo — a larger-than-life woman who appears to be bathing in Inner Aster Lake as a...

written by Stephanie Kruse on Apr, 02 2011

I have been struck lately by a small increase in hiring of positions in our industry - communications, public relations, special events, marketing, social media content specialists... and have been heartened! KPS3 just hired two new persons... we welcome Cortney Webb as a junior account manager, and Jenna Hubert as junior designer/web developer.

Right now...

written by Jill Odriscoll on Jan, 13 2011

Here at KPS3 we encourage any opportunity to support both local and national non-profit organizations. When working with some of our non-profit clients, a common goal and challenge is to increase the funding to and publicity of their respective cause through both traditional and new media tactics, including online videos. Earlier this week I came across a service where non-profits can post online videos and...

written by Stephanie Kruse on Oct, 13 2010

I was listening to NPR and heard an intriguing sponsorship announcement for ReputationDefender.com, a company that purports to monitor and manage the content that could appear about you online, and remove data from sites that you don't wish to have out there.

Since we at KPS3 use public relations and brand interaction management programming to...

written by Jill Odriscoll on Jun, 01 2010

Last week Dr. Pepper UK launched a 10-week Facebook campaign called, “What’s the Worst That Could Happen?" urging its Facebook fans to put their Facebook status updates to the hands, and dirty minds, of the British soda company.

Targeted at teens, the application takes over its fan’s statuses with a variety of...

written by Scott Walquist on Apr, 07 2010

As businesses become more and more prevalent on Facebook, never before seen social media issues are arising that must make marketing experts stop and pay attention. One of these issues is currently taking place with Nestlé and its social media war being waged by Greenpeace and...

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