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written by Kevin Jones on Apr, 10 2013

This past Friday (and part of the day Saturday) several members of KPS3 participated in Reno Wired. If you don't know already, Reno Wired is a 24-hour, nonprofit brandathon. If that doesn't really make sense either, it's really just a group of people working for 24 hours straight to redesign all of a nonprofit's print pieces and website. And it was amazing.

For this years event, Reno Wired chose...

written by Stephanie Kruse on Mar, 04 2013

It might be a bit ironic for the CEO of an ad/PR/digital marketing agency to write a piece on "when it's time to switch agencies." For those of you who can get past your immediate skepticism about the proverbial “fox in the henhouse”… read on.

In defense of my authorship, I feel more justified in being able to write this particular column in that I’m...

written by Mike McDowell on Dec, 31 2012

As the year winds to an end, I thought I'd share with you the top 10 KPS3 articles in 2012 (sorted by views). When you reach the end of this countdown, feel free to pop some champagne and kiss the person nearest to you (maybe clear that with HR first). 

 

10....

written by Scott Walquist on Apr, 13 2012

The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.

I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...

written by Melissa Achurra on Dec, 08 2011

As another year comes to a close, we are starting to see “lists” published pertaining to the year that was and the year ahead. “This is true in the marketing industry with things such as “Top 10 Life Changing Social Media Moments of the Year,” “2012 Marketing: 5 Trends to Follow” and the famous “Top 12 for 2012.” Whether these lists are applicable to your business or appeal to your personal life, the array of lists symbolize that it’s time to...

written by Mike McDowell on Oct, 10 2011

QR Codes are cool. I agree. I’ve been talking about them in digital media presentations for about three years now. I like them! I think they have a ton of possibilities. But, for the love of Pete, we’re becoming obsessed with QR codes. They’re the shiny new toy. Everybody wants to use them. But they are being used stupidly. Ignore the fact that smart phones only have about a 30% market penetration in the US. Ignore the fact that only like 10...

written by Cortney Webb on Aug, 09 2011

Last week Hamburg’s already culturally rich community became even more so with an artistic “thank you” from Soap & Glory, a British beauty company that had expanded into the German market.

The article that found on CNN.com caught my eye because of the photo — a larger-than-life woman who appears to be bathing in Inner Aster Lake as a...

written by Cortney Webb on Aug, 09 2011

Last week Hamburg’s already culturally rich community became even more so with an artistic “thank you” from Soap & Glory, a British beauty company that had expanded into the German market.

The article that found on CNN.com caught my eye because of the photo — a larger-than-life woman who appears to be bathing in Inner Aster Lake as a...

written by Stephanie Kruse on Apr, 02 2011

I have been struck lately by a small increase in hiring of positions in our industry - communications, public relations, special events, marketing, social media content specialists... and have been heartened! KPS3 just hired two new persons... we welcome Cortney Webb as a junior account manager, and Jenna Hubert as junior designer/web developer.

Right now...

written by Jill Odriscoll on Jan, 13 2011

Here at KPS3 we encourage any opportunity to support both local and national non-profit organizations. When working with some of our non-profit clients, a common goal and challenge is to increase the funding to and publicity of their respective cause through both traditional and new media tactics, including online videos. Earlier this week I came across a service where non-profits can post online videos and...

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