advertising
I was listening to NPR and heard an intriguing sponsorship announcement for ReputationDefender.com, a company that purports to monitor and manage the content that could appear about you online, and remove data from sites that you don't wish to have out there.
Since we at KPS3 use public relations and brand interaction management programming to...
Last week Dr. Pepper UK launched a 10-week Facebook campaign called, “What’s the Worst That Could Happen?" urging its Facebook fans to put their Facebook status updates to the hands, and dirty minds, of the British soda company.
Targeted at teens, the application takes over its fan’s statuses with a variety of...
As businesses become more and more prevalent on Facebook, never before seen social media issues are arising that must make marketing experts stop and pay attention. One of these issues is currently taking place with Nestlé and its social media war being waged by Greenpeace and...
We in the advertising industry have certainly waxed poetic about the changes in mass media advertising, the dying breed of mass audiences all reading, watching, digesting and accepting an advertising message and medium, at the same time, in the same way. Well, we just witnessed one of the last bastions of old fashioned mass media opportunity - the Super Bowl....
This past year brought many changes to the marketing communications world that will greatly affect the way marketing professionals do business in 2010. One of the greatest changes was the increased use of social media as a marketing tactic to reach target audiences. Although social media had been used by marketing professionals prior to 2009, it is fair to say it was not as prevalent as it is today with many organizations.
Recently,...
Interesting article from CNN.com today - Share credit card bills online, by Pete Cashmore. A new service - Blippy - sells itself as a fun and easy way to see and...
You'll realize what awesome wordplay that title is after you watch this video. A group from Germany discovered a way to tie a small piece of paper to a fly. The paper is light enough that the fly can carry the advertisement around. As you'll see in the video, it is certainly difficult to ignore. And you thought you hated flies before. What if it's a fly and an advertisement? So, what do you think? Has this gone too far, or is this a...
What can a stroll down website memory lane show us about the evolution of web design, usability and content? A lot. Here are three good examples.
A quick review of Amazon.com:
There was a logo change, obvious navigation changes allowing for fly-out menus and is only on the left, care and time has gone into the type treatment, the new site has much stronger grid, more images, featured items area, more usable search...
What can a stroll down website memory lane show us about the evolution of web design, usability and content? A lot. Here are three good examples.
A quick review of Amazon.com:
There was a logo change, obvious navigation changes allowing for fly-out menus and is only on the left, care and time has gone into the type treatment, the new site has much stronger grid, more images, featured items area, more usable search...
OK, the blog post title is just for fun, but the information here is actually pretty good. I fully endorse it : )
There are a number of opportunities to successfully use testimonials as a way to move people along the decision making continuum. Your audience may come to a series of mental hurdles about your product or service that they need help getting over. Those hurdles...
