account services
Am channeling my Dad again today with memories that spill over into life and business lessons to ponder. This one revolves around a memory of me at an early driving age, backing out of the garage, SOOOO very carefully (wouldn't want to scrape the Chrysler). All of a sudden he yells from the passenger seat... "Don't back over the pitcher's mound!!"
Let me explain. My dad loved baseball. But he loved just about any sport either of his...
We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...
