Our Thots Archives
A few weeks ago, I lost my dad. He was funny, intelligent, stubborn, compassionate for those who are down and out, and a great business person. It just happened to be the business of farming. I learned a lot from him whether he knew it or not.
This is lesson one: Someone has to hold the flashlight.
When I was little and wanted to help my dad repair things (like a car or a tractor), he'd always say "You can hold...
The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.
I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...
We've proudly launched another website - this time for Ramp Power, Corp. Ram Power is an international renewable energy company focused on "acquiring, exploring, developing and operating geothermal power projects to address the growing demand for green energy in the United States and around the world." They're a great company and deserved an excellent website to help communicate with...
In the days since we announced our acquisition of Fuze, a national digital marketing firm, a lot of people have asked me “Why did you do that?” and “What does this mean for KPS3?”
This move was part of KPS3’s strategic vision to continue to bring a truly integrated marketing agency option to our region. ...
If you haven't noticed by now, we’ve overhauled our entire website. 2011 was a great year for us at KPS3 and what better way to end it than with a project to showcase all we accomplished during the year? We were also very excited to start 2012 fresh and clean. We wanted to take the process we use with clients on a...
One-hit wonder. One-track mind. One-issue candidate. None of these have a very positive connotation, do they?
It’s true as well in how you should approach your marketing communications. It’s not the best strategy to use only one “channel” to reach your target audience (channel meaning the method, means or location by which you put your message out, such as a specific type of media or pathway). Channels can include a variety of avenues...
We have been deep in the heart of a website redesign with Bryan Landaburu and a real estate client. As the information architecture, wireframes and build out of the user interface progress, we are finding ourselves using eCommerce websites for best practices and inspiration. Though totally separate animals, when you think about it from an online perspective, the core factors that go into an eCom site are very similar to the real estate world...
Social media tools like Facebook and Twitter are revolutionizing the way that many individuals and brands communicate. But, it's also changing the landscape of college athlete recruiting.
As Jack Trotter notes in his ESPN article, talents scouts/recruiters are turning to social media to recruit high school athletes. You...
We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...
Drupal 7 has many advantages over Drupal 6. Most of the modules have been ported, customizing comments and user profiles is easier and overall, it just runs faster. One of the main improvements, though, is the ability to add fields to different system areas, including Comments, Taxonomies and the User Profiles.
I recently added custom fields to the comments section of a Drupal website and found that it wasn't as intuitive as I thought...
