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Our Thots Archives

written by Stephanie Kruse on Sep, 13 2009

I recently returned from one of the most creative and fascinating art, expression and counter cultural celebrations in the world... yes, Burning Man. (actually, their website defines it as "an annual experiment in temporary community dedicated to radical self-expression and radical self-reliance."  I call it a visual feast, a time of exploration, and a lot of fun....

written by Casey Stratchan on Aug, 21 2009

A long-standing mantra and practice at KPS3 - No creativity for the sake of creativity. Creativity should deliver desired outcomes and/or results.

This morning our team met to make sure we have the right approaches and measurement tools in place for our clients. Yes, R.O.I. tools, tactics, practices and reporting. We've always worked hard to tie our strategies and creative to the numbers. That includes the numbers needed prior to...

written by Mike McDowell on Aug, 12 2009

We are all aware of the rapid decline happening in the print industry (magazines, newspapers, etc). Publications left and right are closing down shop - victim to being "traditional media" in a "new media" world. But, what about TV? Television is a "traditional" media as well. However, Nielsen is reporting that TV viewing is at...

written by Stephanie Kruse on Aug, 05 2009

No, I am not referring to Keanu Reeves' debut in a long leather trenchcoat. In fact the term should be much less alien than some of the scenes in the film, The Matrix. At KPS3 we use the term when we work with clients in advance of a marketing campaign to...

written by Mike McDowell on Jul, 28 2009

I drive down Wells Avenue in Reno nearly every day headed to and from meetings. It's not uncommon for me to see a billboard or two that are in Spanish, since there seems to be quite a few Hispanic businesses in the area. But lately, there's been one billboard that has been disturbing me. It's a billboard sponsored by the Ad Council that is creating awareness about lupus. I'll first say...

written by Scott Walquist on Jul, 22 2009

Last week, MomDot, a blog site designed for mothers, launched a PR Blackout challenge for a week in August that is urging “mom bloggers” to not review products, use press releases, post giveaways or even speak to public relations professionals. This movement was created by MomDot because plugging products causes too much stress, deadline anxiety...

written by Stephanie Kruse on Jul, 20 2009

As I write this I am sitting and looking at about 15 envelopes and their guts scattered around my desk, all addressed to my 87 year old step mother. These direct mail pieces promise delivery of sweepstakes awards, award payments from subscriptions, awards from fulfillment centers, sweepstakes prize data reports... well, you get the gist....

written by Casey Stratchan on Jul, 13 2009

Americans - whose hope for the economy had been rising since March - unexpectedly lost faith in June. According to the reports from New York-based Conference Board, Consumer Confidence Index now stands at 49.3, down from its revised May level of 54.8.

We thought we'd do a non-scientific gauge of our own, so we asked members of our Disruption Team (our very own social...

written by Scott Walquist on Jul, 07 2009

As part of the Reno Aces “Christmas in July” game on Sunday, July 12, barrels from St. Vincent’s Food Pantry and St. Vincent’s Dining Room will be placed at each entrance for you to make a non-perishable food donation. For each food item donated, you will receive raffle tickets for Reno Aces...

written by Mike McDowell on Jul, 02 2009

Imagine you've entered a networking event with 100 people in attendance. What is your goal? Is it to introduce yourself to 100 people and leave? It is to collect 100 business cards? Or is it to actually cultivate some sort of ongoing relationship with them?

Better yet, imagine you've just entered a room with 100 potential or existing customers. What is your goal? Do you want to grab a megaphone, and shout to the room about your newest...

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