Our Thots Archives
Interesting article from CNN.com today - Share credit card bills online, by Pete Cashmore. A new service - Blippy - sells itself as a fun and easy way to see and...
2009 has been an interesting year. Well, THAT'S an understatement for certain. This time of year, it's common for people to reflect upon the past year (yowser), and look forward to another year with planning, resolve and good intentions in their hearts. And a hopeful twinkle in their eyes.
At KPS3, when we undertake planning - for ourselves or our clients - we try to summarize the focus of planning into three - maybe four tops -...
As public relations professionals working in an age of social media and online message boards, it is imperative to know how, when and if to engage individuals in a discussion regarding your company. For example, many of us read the Reno Gazette-Journal’s online stories to monitor (as well for entertainment value) readers’ comments below each story to ensure our company or client’s are not being discussed negatively or inaccurately. The same...
Not too long ago, Noupe, an online blog for web designer and developers, released a comprehensive list of official country government websites, and touched briefly on each one identifying major problems with both the design and code of the...
Everyone is budget conscious. These days especially. So when we at KPS3 get the question "Why shouldn't I have my kid's friend design my website for... (usually something like $3.29)" as marketers we need to answer with solid information. I'm not going to belabor the fact that a firm with solid e-marketing skills and experience really can more strategically, intelligently and creatively design a website than your kid's buddy. But I do want to...
You'll realize what awesome wordplay that title is after you watch this video. A group from Germany discovered a way to tie a small piece of paper to a fly. The paper is light enough that the fly can carry the advertisement around. As you'll see in the video, it is certainly difficult to ignore. And you thought you hated flies before. What if it's a fly and an advertisement? So, what do you think? Has this gone too far, or is this a...
What can a stroll down website memory lane show us about the evolution of web design, usability and content? A lot. Here are three good examples.
A quick review of Amazon.com:
There was a logo change, obvious navigation changes allowing for fly-out menus and is only on the left, care and time has gone into the type treatment, the new site has much stronger grid, more images, featured items area, more usable search...
Oh boy. Holiday gift giving means putting your logo on everything from calendars to pens to popcorn tins to wine labels. All nice thoughts for gift giving to clients and those you appreciate doing business with... but, we believe that your advertising specialty items (the aforementioned stuff in this blog's headline) should be as strategic as the subject lines in your emails, or your ad concepts, or your logo, or your media or PR plan, or......
OK, the blog post title is just for fun, but the information here is actually pretty good. I fully endorse it : )
There are a number of opportunities to successfully use testimonials as a way to move people along the decision making continuum. Your audience may come to a series of mental hurdles about your product or service that they need help getting over. Those hurdles...
- 1 of 8
- ››
