A Great Seatbelt Commercial, from Concept to Execution

A friend posted this on FB, so I thought I would share. I found the concept of this public health seatbelt safety campaign really engaging. Execution and shooting was also very well done. Even though I'm not a father, and I always wear my seatbelt, the spot still resonated with me... and I believe that's a sign they did a great job with their target audience messaging/imaging and secondary audiences.