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Thots by Mike McDowell

As the year winds to an end, I thought I'd share with you the top 10 KPS3 articles in 2012 (sorted by views). When you reach the end of this countdown, feel free to pop some champagne and kiss the person nearest to you (maybe clear that with HR first). 

 

10....

Let's get rid of email blasts (or e-blasts). That's right - I said it. No more email blasts. But it's not the practice of sending email marketing that I'm opposed to, it's the concept of an email blast. You see, "email blast" alludes to a completely untargeted email that gets "blasted" out to everybody who is unfortunate enough to find themselves on a massive, spammy list. It's shotgun style, for sure. This practice is killing what can be a...

There’s a new Sheriff's website in town… and we created it! The Washoe County Sheriff’s Office has launched their newly designed and enhanced website. The website, which was restructured and redesigned by KPS3 Marketing, will allow Washoe County residents to be just a click away from important, accurate and timely public safety information.

In addition to the new design, the new...

We've proudly launched another website - this time for Ramp Power, Corp. Ram Power is an international renewable energy company focused on "acquiring, exploring, developing and operating geothermal power projects to address the growing demand for green energy in the United States and around the world." They're a great company and deserved an excellent website to help communicate with...

Social media tools like Facebook and Twitter are revolutionizing the way that many individuals and brands communicate. But, it's also changing the landscape of college athlete recruiting. 

As Jack Trotter notes in his ESPN article, talents scouts/recruiters are turning to social media to recruit high school athletes. You...

Over the past month, I took on my first formal teaching gig. I was recruited to teach Inbound Marketing Principles and Practices for the University of Nevada, Reno Extended Studies program. My course was a part of the curriculum for the...

QR Codes are cool. I agree. I’ve been talking about them in digital media presentations for about three years now. I like them! I think they have a ton of possibilities. But, for the love of Pete, we’re becoming obsessed with QR codes. They’re the shiny new toy. Everybody wants to use them. But they are being used stupidly. Ignore the fact that smart phones only have about a 30% market penetration in the US. Ignore the fact that only like 10...

Our email partner, Emma, just posted a great article about mobile email design tips. These were SPOT ON, so the best thing I can do is to simply share them with you.

"It’s 3 a.m. Do you know who’s reading your email? A recent Return Path survey revealed 16% of...

KPS3 recently developed and launched the Nevada Connectors website. The site is the brainchild of partners EDAWN and the University of Nevada, Reno's School of Business. The purpose of the site is straightforward - it's a resource center for entrepreneurs in northern Nevada seeking...

We checked out a webinar from Hubspot the other day about website redesign, and received some interesting statistics we thought we'd share with you:

Typical length of time between website redesign: 2 years

Average cost of redesign: $40-55,000

Average time to complete redesign: 5 months

Other takeaways included...

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