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Thots by Mike McDowell

Part of the new health care legislation that was signed this week includes a provision that requires restaurant chains to post calorie information. The new federal law requires restaurant chains with 20 or more outlets to post calorie information on their menus. It also means that calorie counts will be displayed in vending machines. How do you feel about knowing that the McDonald's Big Mac...

As I posted previously, I had the honor of presenting at the annual Nevada Interactive Media Summit again this year. The Nevada Interactive Media Summit seeks to "bring together business owners, non-profit advocates, publishers, newsmakers, bloggers, podcasters, filmmakers, media, PR and...

I'll be presenting again at this year's Nevada Interactive Media Summit. The event will be Saturday, March 6, 2010 at the University of Nevada. Registration for the all-day event is only $25 and will be well worth it. Make sure you check out the lineup of presentations,...

I've been hearing the term SEO thrown around a lot lately. SEO stands for Search Engine Optimization and it refers to the process of optimizing your website to make it easier for search engines, and in turn getting them to favor your web page is search engine results pages (SERP). SEO is a hot topic right now. But, it's occurred to me that many businesses...

Yesterday, the friends and family of missing Utah woman, Susan Powell, decided to make a 72-hour push on social media to help locate Susan. She's been missing since December 7 and the family fears that soon her story will fall out of the headlines, replaced by other news. The group of supporters are using Facebook, Twitter and YouTube to hopefully spread Susan's information and photo to people who may not have ever heard of her case or seen...

The best part about social media is that it's free!"

Don't believe a word of it, amigos. There's no such thing as a free lunch. And there's no such thing as free social media. Sure, there is no charge to create a Facebook page, a Twitter account, a YouTube channel or to begin a...

You'll realize what awesome wordplay that title is after you watch this video. A group from Germany discovered a way to tie a small piece of paper to a fly. The paper is light enough that the fly can carry the advertisement around. As you'll see in the video, it is certainly difficult to ignore. And you thought you hated flies before. What if it's a fly and an advertisement? So, what do you think? Has this gone too far, or is this a...

OK, the blog post title is just for fun, but the information here is actually pretty good. I fully endorse it : )

There are a number of opportunities to successfully use testimonials as a way to move people along the decision making continuum. Your audience may come to a series of mental hurdles about your product or service that they need help getting over. Those hurdles...

Political cartoons aren't typically my cup of tea, but I came across this one the other day and it really appealed to me.

It illustrates the shift we've seen in communication in the past several years. This particular cartoon is referring to the general public having the power to spread the truth, and the power of that ability....

For the past few weeks, I have been meeting with various staff from the City of Reno to discuss social media. Each group is different, with a wide spectrum of exposure to social media and how to use it. These discussions and trainings were not only for the benefit of individual use of social media communication, but also to better understand how their respective departments may use social media to achieve communication goals and to better...

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