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Our Thots

written by Katie Coleman on Jul, 16 2014
Part 1  At KPS3, we live for the “AHA!” moments and the victories that result. The majority of our victories revolve around our clients and their success. Helping meet sales goals, exceed metrics, garner valuable media coverage and more – the list of our favorite victories is long yet specific. And more often than not, research is the catalyst for our “AHA!” moments. We adore a presentation that begins with “The research told us…” and we know...
written by Mike McDowell on Jun, 24 2014
There are many misunderstandings and myths about website design. But few website myths told over the years are as epic as that of the importance of the "fold." Legend has it, that any content living below this fateful boundary was never to be seen again. To prevent this certain death, content would crowd into the gilded holy land known as "above the fold." This land of milk and honey above the fold was the only safe haven and ensured that site...
written by Rob Gaedtke on Jun, 11 2014
Friends, meet Steve. Steve is the web designer behind some of our most amazing digital projects like Chrysallis, Nevada Department of Wildlife and, most recently, the new and improved UNR.edu. This is the first video in an ongoing series where you’ll get to meet the talented people who build, craft and perfect our work. Need more Steve? Take a look at his bio! 
written by Kevin Jones on Jun, 06 2014
tl;dr The frontend boilerplate we use for starting new sites is now posted publicly here: https://github.com/kps3/kps3.boilerplate Grunt, SASS, and everything in-between Grunt, Gulp, SASS, LESS, Handlebars, Underscore, Bower, and 100 different front-end development tools have been created over the last few years. What happened? Seriously, what the hell happened? Front-end coding has changed dramatically over the past three years, and we’ve felt...
written by Stephanie Kruse on May, 28 2014
Last week I gave a presentation to the Reno-Tahoe Chapter of the American Marketing Association, entitled "The New Traditional." The key focus of the preso was on the burgeoning return of humanism in marketing. People are still behind the technology, no matter how excellent - or pervasive - that technology is. Check out the full presentation here: http://www.slideshare.net/KPS3 . I specifically want to talk about one aspect of the presentation,...
written by Julia Kruper on May, 22 2014
Part 1 in our Content Marketing Series I'll admit it, when I first started hearing the term “content marketing” (and, I know, we hear it everywhere these days) what it meant wasn’t so obvious to me. It seemed like this nebulous, catch-all buzzword, and it was hard for me to define it in a way that was practically useful. So, of course, I hit the books (or, more accurately, Google). Now, there is a ton of information out there about content...
written by Scott Walquist on May, 16 2014
The Nevada Vaccines for Children (VFC) program never had the necessary resources to effectively promote and educate the community about why and where to get vaccines for children. But in late 2013, Immunize Nevada received a grant to get the word out about this program across the state. KPS3 was brought in to give VFC an identity and strategically market the program. Designed to provide vaccines to children whose parents or guardians may not be...
written by Stephanie Kruse on Apr, 23 2014
Every crisis communications situation is a true crisis to the people churned up in the middle of it. It can feel overpowering, and is often full of warts and land mines. Crisis communications in the healthcare industry has greater magnitude, however, due to the nature of how customers and other stakeholders uniquely view a healthcare organization. They usually WANT to trust a healthcare organization – to provide high-quality care, care about...
written by Rob Gaedtke on Apr, 15 2014
And Everything that Comes With it. Companies have been migrating their standalone offerings to SaaS offerings for the past decade. The advantages of a SaaS model are undisputed: The financial stability of a subscription model can even out the company’s cash flow. The centralization of code transforms the 3-4 week 'upgrade' cycle into a one day deploy. The lack of unknown physical variables enables support to be faster and easier. However, the...
written by Katie Coleman on Apr, 01 2014
We marketers love (underscored, bolded and in all caps) to critique messaging. From television spots to billboards to the back of our shampoo bottles (this is a real thing that happens in marketing people’s showers across the world, trust me), we’re really good at asking, “What did THAT mean?” and “What were they thinking?” and “Are you serious?!” We also like to think we’re pretty good at spotting the good stuff. Last night, I saw an Edward...

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