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written by Bob Whitefield on Oct, 28 2014
A business’s online reputation is their reputation, made instantly accessible by the ease of internet search. With 97% of consumers going online to research a local product or service, Google’s first page of search results may as well be your business card. There’s no separating the digital world with customer experiences, no matter where they occur. So whether information comes from your company’s website, customer reviews, or a hasty tweet, it...
written by leah chew on Oct, 21 2014
Sometimes the best advice is the simplest. And it helps if some of the best art directors, illustrators, publishers, and animators are the ones giving it. In July, I journeyed to the hipster capital of the country, beautiful Portland, to attend ICON8, the Illustration Conference. “Why an illustration conference?” you may ask. “You’re a designer, you don’t draw all day and paint all night.” And to be honest I got a lot of weird reactions when I...
written by Julia Kruper on Oct, 15 2014
KPS3 Acquires The Whitefiled Group (and Bob!) We are very excited to announce that KSP3 has acquired The Whitefield Group, a Search Engine Optimization (SEO) and Search Engine Marketing (SEM) consultancy in Reno, Nev. led by Bob Whitefield. Behind the Screens: Bob Whitefield from KPS3 Marketing on Vimeo. Joining the team as director of search and analytics, Bob will expand our digital footprint by enhancing our capabilities in the important...
written by Courtney Sewell on Sep, 25 2014
You’re eating lunch at your desk, and decide to take a break from work to catch up on the latest Pinterest recipes (or fantasy football trades, or clash of clan strategies), when an ad shows up with the exact same boots you were looking at earlier that day. This is not happening by coincidence, you are now part of a retargeting campaign. I might lose a few friends here, but I will confess, I’m a fan of retargeting. Not only as a digital marketer...
written by Jenna Hubert on Aug, 29 2014
About a year ago I was faced with one of the most important decisions I would make as a designer. I was a couple years into my career and could confidently find my way around both sides of a sheet of paper. I had a pinky toe in the web pool helping with wireframes or eblasts every once in a while. I didn’t know a ton about how websites were built so I quickly decided I was probably not destined for internet greatness. And then a truly life-...
written by Rob Gaedtke on Aug, 12 2014
An in-depth look at the pros and cons of outsourcing your digital team or building one internally Companies really have three options when it comes to getting work done: They can handle everything in-house, they can manage vendors to do the work or they can have a mix of the two with a capable in-house team that uses contractors or agencies for various support tasks. Most of the time, we work in the latter two situations, but inevitably this...
written by Gwen Ewasko on Jul, 29 2014
Recently I attended the HOW Design conference in Boston. It is really such a unique city. I had never been there, but Boston is just teeming with history and culture. Somewhere between the brownstones and beautiful parks, I became utterly charmed. The conference was so inspiring; it was a great experience being around so many designers, especially once I stopped laughing about the fact that we all dress the same (there were button down plaid...
written by Kevin Jones on Jul, 28 2014
In this edition of Behind the Screens, we’d like you to meet Gwen, designer extraordinaire, typography connoisseur, cat lover, and kitchen master. Gwen spends her time here crafting beautiful and effective print pieces for our clients, including billboards, brochures (she’s partial to those of the gatefold variety), print ads, letterhead, business cards, logos, brand identity packages, and, well you get the idea. Oh, and I would be remiss not...
written by Katie Coleman on Jul, 16 2014
Part 1  At KPS3, we live for the “AHA!” moments and the victories that result. The majority of our victories revolve around our clients and their success. Helping meet sales goals, exceed metrics, garner valuable media coverage and more – the list of our favorite victories is long yet specific. And more often than not, research is the catalyst for our “AHA!” moments. We adore a presentation that begins with “The research told us…” and we know...
written by Mike McDowell on Jun, 24 2014
There are many misunderstandings and myths about website design. But few website myths told over the years are as epic as that of the importance of the "fold." Legend has it, that any content living below this fateful boundary was never to be seen again. To prevent this certain death, content would crowd into the gilded holy land known as "above the fold." This land of milk and honey above the fold was the only safe haven and ensured that site...

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