or login       |       contact

Our Thots

written by Stephanie Kruse on Apr, 23 2014
Every crisis communications situation is a true crisis to the people churned up in the middle of it. It can feel overpowering, and is often full of warts and land mines. Crisis communications in the healthcare industry has greater magnitude, however, due to the nature of how customers and other stakeholders uniquely view a healthcare organization. They usually WANT to trust a healthcare organization – to provide high-quality care, care about...
written by Rob Gaedtke on Apr, 15 2014
And Everything that Comes With it. Companies have been migrating their standalone offerings to SaaS offerings for the past decade. The advantages of a SaaS model are undisputed: The financial stability of a subscription model can even out the company’s cash flow. The centralization of code transforms the 3-4 week 'upgrade' cycle into a one day deploy. The lack of unknown physical variables enables support to be faster and easier. However, the...
written by Katie Coleman on Apr, 01 2014
We marketers love (underscored, bolded and in all caps) to critique messaging. From television spots to billboards to the back of our shampoo bottles (this is a real thing that happens in marketing people’s showers across the world, trust me), we’re really good at asking, “What did THAT mean?” and “What were they thinking?” and “Are you serious?!” We also like to think we’re pretty good at spotting the good stuff. Last night, I saw an Edward...
written by Steve James on Mar, 21 2014
Approach with Caution Whoa nelly! Re-defining the look and feel of a university website requires caution. It’s not as simple as prettifying or cleaning up an existing look. Universities, and I mean all universities, have a great deal of information to convey to prospective students. It can be overwhelming and humbling to choose what content stays and what goes. However, to successfully re-imagine a website user interface, flexibility needs to be...
written by Carrie Busha on Mar, 19 2014
On any given day we may see dozens of brands, all vying for our attention and love. We’ve spoken about what a brand is before, and what it means (and doesn’t mean) for your business. As a full-service communications agency, KPS3 employs many tactics to help brands gain awareness. One of those tools, public relations performs the crucial role of supporting a brand by giving it credibility. PR can do many things: announce a merger, new service or...
written by Julia Kruper on Mar, 10 2014
A number of our clients were honored on Friday at the 2014 ADDY Awards hosted by AAF Reno. We’re proud to work with such talented, fun, and smart people. Here’s a quick recap: RSCVA was honored with a Gold ADDY for their 1,000 Reasons microsite, and the Nevada Department of Wildlife website won a Silver ADDY.   Hero by PlascoTrac received two Silver ADDYs, one for the PlascoTrac Mobile App and one for their web app’s interface & navigation...
written by Scott Walquist on Feb, 28 2014
I recently had the opportunity to present on social media at the Northern Nevada chapter of the National Association of Insurance and Financial Advisors. This presentation allowed me to go back to the roots of social media and remind me of its power as a marketing tool. Marketers often become so entrenched in their day-to-day work and implementing their strategic plans for clients that they forget what makes their tactics successful. The crux of...
written by Kevin Jones on Feb, 26 2014
First off, let me start with a personal confession: I love to over-complicate things. This project was no different. "Let's use HTML5 to capture the visitor's webcam!" and "Let's have a large TV in the office with our faces that rotate through when it's your turn" were definitely mentioned several times throughout this project. Did either of those happen? Nope. Am I bummed they didn't? Nope. With any large project, it’s important to have a wish...
written by Julia Kruper on Feb, 23 2014
Merging Digital & Traditional Marketing First, a huge thank you to everyone who participated in KPS3’s first ever digital kissing booth. Not only did you help us raise money for two charities that are near and dear to our hearts, but you also helped us have an incredibly fun day at the office. (Seriously, I still can’t believe I got to have that much fun at work.) We’ve been talking a lot about the intersection of the digital and the...
written by Stephanie Kruse on Feb, 22 2014
Last week, I was on a panel of very talented ad, PR and design pros speaking at the AAF Reno Power Lunch of the month. You had to be there to get all the nuggets of wisdom from my colleagues and me, but here were a handful of themes that I heard from most of us: Content is king. Whether your bent is ad, digital, PR, social or a blend, if you don't get how to develop strategic content, you're gonna lose out. Content is what attracts, persuades...

Pages

X

Thou shall not pass.

(Unless you have a username and password. You can also get one here.)

You may login with either your assigned username or your e-mail address.
The password field is case sensitive.
Loading