Our Thots
Social media tools like Facebook and Twitter are revolutionizing the way that many individuals and brands communicate. But, it's also changing the landscape of college athlete recruiting.
As Jack Trotter notes in his ESPN article, talents scouts/recruiters are turning to social media to recruit high school athletes. You...
We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...
Drupal 7 has many advantages over Drupal 6. Most of the modules have been ported, customizing comments and user profiles is easier and overall, it just runs faster. One of the main improvements, though, is the ability to add fields to different system areas, including Comments, Taxonomies and the User Profiles.
I recently added custom fields to the comments section of a Drupal website and found that it wasn't as intuitive as I thought...
Nothing gives insight into a creative profession like a reality television show. Everybody knows that. Fashion designers, chefs, interior designers, artists and now even sci-fi costume creators all have their own reality shows on various cable networks. So what about graphic designers? Well, that reality show lives at the AIGA Pivot conference. It's called "Command X." It comes complete with a celebrity host, a theme song and a panel of...
As another year comes to a close, we are starting to see “lists” published pertaining to the year that was and the year ahead. “This is true in the marketing industry with things such as “Top 10 Life Changing Social Media Moments of the Year,” “2012 Marketing: 5 Trends to Follow” and the famous “Top 12 for 2012.” Whether these lists are applicable to your business or appeal to your personal life, the array of lists symbolize that it’s time to...
Over the past month, I took on my first formal teaching gig. I was recruited to teach Inbound Marketing Principles and Practices for the University of Nevada, Reno Extended Studies program. My course was a part of the curriculum for the...
On Tuesday, Nov. 15, I had the privilege of participating in Washoe County School District’s "Principal For A Day" program. I was assigned to Clayton Middle School and shadow its principal, Bruce Meissner. It just so happens that I am an alum of Clayton and consider myself to be a proud member of the Cub family. It is also worth noting that Principal Meissner was my science and geography teacher while I attended McQueen High School. Not that...
Mobile design is fun. It's this unique blend of digital, touch and interaction all wrapped into a small device that fits into the palm of your hand. And, let's face it, it's still a new, rapidly growing technology. New stuff is always fun.
Now, if you're like me, you've probably read about 100 ways to resize your images on mobile. With the rise in popularity of media queries, people are resizing images based off certain screen widths...
This morning I listened to a radio news story about a national summit held recently on the future of middle-range professional and managerial jobs, given new technology. The summit showcased WATSON, the robot famed for winning the TV game show "Jeopardy" against a human superstar show winner.
At the summit WATSON defeated highly intelligent teams of humans from both MIT and Harvard; the audience applauded wildly whenever a human got...
At KPS3 at any given moment, we are probably developing strategic "tag lines" as part of a client's branding process. Tag lines may be simple phrases (ideally) but writing good ones can be uber difficult to do. Tag lines need to be strategic (reinforce the unique brand position of an organization or product), memorable, concise and relevant.
A tagline is NOT the brand, but it is meant to immediately...
