Recently in the marketing world, the terms “publicity” and “public relations” are often thought of and discussed in the same breath. These terms are also often used interchangeably. However, they shouldn’t be. They are in fact quite different – a difference many people do not fully understand. KPS3 would like to shed some light on this mystery.
Publicity is simply just one arrow in the quiver that is public relations. Publicity is the effort to garner media coverage or exposure about a brand, product, event, etc. It’s focus is narrow. Public relations, on the other hand, is the higher level development of an over-arching strategy for furthering a marketing or communications goal of an organization. It is often associated with the term “reputation management.”
It is true that publicity is a tool that PR professionals can use, but it is only a single tool. If your PR firm is limited to just creating publicity, then you do not truly have a PR firm.
Other aspects of PR (beyond publicity) might include: community outreach, corporate social responsibility programming and sponsorships, government relations, grassroots communications and engagement efforts, “public” presentations and other tools used to position the organization as thought leaders, new media tactics, and many more.
Supercharging Your Conference with Digital Media
Not too long ago, our client, The National Council of Juvenile and Family Court Judges (NCJFCJ) hosted an exciting annual conference, Rethink, Reimagine and Redefine Justice for Children and Families. It had all the ingredients for success – held in the great city of Austin, Texas, had a list of dynamic keynote speakers, showcased the inauguration of a beloved judge as board president, featured a new celebration gala with innovative award recipients and even had a live auction and...
Stephanie Kruse to Receive PRSA Lifetime Achievement Award
Stephanie Kruse will receive the Lifetime Achievement Award at the Public Relations Society of America Sierra Nevada Chapter’s Silver Spike Awards on Thursday, November 19, 2015. Stephanie has been an ambassador for the public relations and communications industry for more than 30 years — and we’re beyond proud of her. The 29th annual event will highlight the best public relations practices, communications campaigns and professionals in the northern Nevada community. This will be the third Lifetime Achievement Award presented...
How to Start a National PR Conversation
Putting the NCJFCJ on the Map Since 1937, the National Council of Juvenile and Family Court Judges (NCJFCJ) has done significant work to improve the effectiveness of our nation’s juvenile and family courts. The organization is a leader in continuing education opportunities, research and policy development. The NCJFCJ was looking for a strategic public relations partner to gain more awareness in their vast areas of work. KPS3 and the NCJFCJ set out to position the organization’s staff and members as subject...