We’re so proud to announce that our team was awarded Best in Web and Digital and Best Integrated Marketing Strategy Awards at the Reno-Tahoe American Marketing Association (AMA) 2015 Ace Awards.
Our team received the Best in Web and Digital award for the redesign of kps3.com. In December 2014, we redesigned kps3.com (which you’re looking at right now!) to better showcase our work, case studies and blogs, and to be a helpful resource for prospective clients and future employees. The entire company – from account director to developer – took part in our website’s design, development and launch.
The team also received the Best Integrated Marketing Strategy award for its work with Nevada Health Link. When the Affordable Care Act (ACA) passed, Nevada’s state health insurance exchange looked to KPS3 to help raise awareness of the online marketplace and encourage Nevadans to enroll in income-based health insurance. Tasked with engaging Nevada’s un/underinsured population, we developed and executed a research-based, integrated marketing communications strategy campaign that successfully moved tens of thousands of un/underinsured Nevadans to act. You can check out the Nevada Health Link brand, advertising, and outreach work here.
Supporting Breastfeeding in Nevada – Here, There, Everywhere
We have grown by four feet! This year, we have been lucky enough to welcome two adorable babies to the extended KPS3 family. In January, Alex welcomed a beautiful baby girl named Lihie and in February, Katie welcomed handsome little Wells. From long nights and endless diapers to the first smiles and giggles, there are so many amazing adventures ahead for these two families. And when these new mothers come back to work, we are ready to fully support...
Brands are more than the sum of their parts. So why not build them that way?
Creating a brand from the ground up is a daunting task, so people often want to break it up into smaller design tasks; logo creation, color selection, voice and tone, and brand design “look and feel.” But breaking down a new brand that way can be short-sighted. When you craft a brand with individual bits you are making a scary assumption that they will all fit together nicely in the end. This denies clients – and the entire agency team...
Brand and Marketing Research: Getting Started
I am a firm believer in research first for almost everything in life — from planning a trip to starting a home project. Of course, nowhere is this more true than in my professional life. At KPS3 we start every project with some type of research. Research is especially important before undertaking a large marketing project, such as a rebrand, advertising campaign, or a new website. Clients often come to us knowing they should do some research but are...