KPS3 Develops Campaign to Encourage Nevada Students to Go to College

KPS3 has been selected to develop a campaign for the College Access Challenge Grant Program (CACG), encouraging Nevada students to attend college. The Nevada System of Higher Education serves as the fiscal agent for the federal CACG, which is under the direction of the Nevada P-16 Advisory Council.  This effort is designed to foster partnerships among federal, state and local government and philanthropic entities to significantly increase the number of underrepresented students in postsecondary education.

The Western Interstate Commission for Higher Education (WICHE) is also involved in the campaign as they administer Nevada’s CACG grant on behalf of the P-16 Council and provide project planning, technical assistance and program evaluation.

Our Thoughts

Supporting Breastfeeding in Nevada – Here, There, Everywhere

We have grown by four feet! This year, we have been lucky enough to welcome two adorable babies to the extended KPS3 family. In January, Alex welcomed a beautiful baby girl named Lihie and in February, Katie welcomed handsome little Wells. From long nights and endless diapers to the first smiles and giggles, there are so many amazing adventures ahead for these two families. And when these new mothers come back to work, we are ready to fully support...

Brands are more than the sum of their parts. So why not build them that way?

Creating a brand from the ground up is a daunting task, so people often want to break it up into smaller design tasks; logo creation, color selection, voice and tone, and brand design “look and feel.” But breaking down a new brand that way can be short-sighted. When you craft a brand with individual bits you are making a scary assumption that they will all fit together nicely in the end. This denies clients – and the entire agency team...

Brand and Marketing Research: Getting Started

I am a firm believer in research first for almost everything in life — from planning a trip to starting a home project. Of course, nowhere is this more true than in my professional life. At KPS3 we start every project with some type of research. Research is especially important before undertaking a large marketing project, such as a rebrand, advertising campaign, or a new website. Clients often come to us knowing they should do some research but are...