KPS3 Acquires Search and Analytics Firm

We are excited to announce that KPS3 recently acquired The Whitefield Group, a Search Engine Optimization (SEO) and Search Engine Marketing (SEM) consultancy led by Bob Whitefield. This acquisition will amplify KPS3’s capabilities in search and analytics, enabling us to become even more effective for our clients. 

Joining the team as director of search and analytics, Bob will expand our digital footprint by enhancing our capabilities in the important areas of marketing search and analysis. Bob has more than five years experience leading clients on strategy and implementation for search, and providing expert consultation on improving search rankings and analyzing results. We are also excited to welcome Bob’s clients to KPS3, including Zerista, Alliance Trust Company, and Nor-Cal Pipeline Services. 

Our Thoughts

From Entrepreneur to Agency

I was an entrepreneur for five years, successfully building up a business I thought was going to be the career I held for the rest of my life. Now, I happily work in an agency — but why? Entrepreneurship was my first real job and I never really worked in “Corporate America” before starting my own business, but my fellow entrepreneurs assured me I was not missing out on much. From the sound of it, working for someone else...

Ingredients for Success

A publicist’s guide to rep’ing a chef. Ever since the rise of the celebrity chef, there has been an essential need for a public relations professional to manage the press, keep expectations at bay and in general, develop and maintain an image. It seems like there has been an increased appetite (pun intended) for chefs-as-personalities, whether it be in a restaurant, on a star-studded food show or published in a book or magazine. A good publicist has become as...

Brand and Marketing Research: Getting Started

I am a firm believer in research first for almost everything in life — from planning a trip to starting a home project. Of course, nowhere is this more true than in my professional life. At KPS3 we start every project with some type of research. Research is especially important before undertaking a large marketing project, such as a rebrand, advertising campaign, or a new website. Clients often come to us knowing they should do some research but are...