An agency dedicated to healthcare
For 22 years, KPS3 has handled difficult healthcare issues for clients across the country. Our team is an experienced, well-researched group of strategic marketing professionals with a strong track record of digital innovation. We have produced positive results for our clients in all of the following areas:
- Marketing and public education for complex and controversial subjects
- Crisis communications support for difficult, brand-challenging topics that involve people’s safety and health
- Launching healthcare brands in highly competitive and cynical environments
- Marketing products to uninsured, underinsured and underserved consumers
- Developing digital products that deliver care and services to consumers and organizations
- Conducting and analyzing healthcare research
- Protecting and defending private emergency medical service (EMS) provider brands against public entities and competition
Our founder, Stephanie Kruse, brings decades of healthcare marketing and communications management experience from many well-respected healthcare organizations. When she founded KPS3 in 1991, she brought with her several healthcare clients, and the roster of customers in this sector continues to grow. She is a retired RN with a journalism degree, plus a master’s degree in marketing and organizational strategy. She leads a team that is uniquely suited for healthcare marketing and communications challenges and opportunities.
Supporting Breastfeeding in Nevada – Here, There, Everywhere
We have grown by four feet! This year, we have been lucky enough to welcome two adorable babies to the extended KPS3 family. In January, Alex welcomed a beautiful baby girl named Lihie and in February, Katie welcomed handsome little Wells. From long nights and endless diapers to the first smiles and giggles, there are so many amazing adventures ahead for these two families. And when these new mothers come back to work, we are ready to fully support...
KPS3 Team Takes Home Two AMA ACE Awards
We’re so proud to announce that our team was awarded Best in Web and Digital and Best Integrated Marketing Strategy Awards at the Reno-Tahoe American Marketing Association (AMA) 2015 Ace Awards. Our team received the Best in Web and Digital award for the redesign of kps3.com. In December 2014, we redesigned kps3.com (which you’re looking at right now!) to better showcase our work, case studies and blogs, and to be a helpful resource for prospective clients and future employees. The entire company – from...
8 Tips for Conducting Focus Groups with Patients
For healthcare organizations, there are many reasons to use patient focus groups as a market research tool. Focus groups are a very suitable means of gaining in-depth information about your patients’ experiences and feelings, and they also provide the moderator (and client) an opportunity to observe facial expressions and body language. As with any research tool, there are also downsides to any focus group: they don’t provide quantitative data (which is important for organizations to be aware of in using the results for...
Marketing to the Un and Underinsured – Part 2
Part 2 – Implementation In Part 1 of our Marketing to the Un and Underinsured series, we wrote about research and the “Aha!” moments that help fuel our decisions. Nothing thrills us more than being able to back up our strategy with data gleaned from primary and secondary research, and that’s the key to many of our campaigns’ successes. But having the right research is just half of the recipe. What we do with the research and how it’s...
Marketing to the Un and Underinsured – Part 1
Part 1 At KPS3, we live for the “AHA!” moments and the victories that result. The majority of our victories revolve around our clients and their success. Helping meet sales goals, exceed metrics, garner valuable media coverage and more – the list of our favorite victories is long yet specific. And more often than not, research is the catalyst for our “AHA!” moments. We adore a presentation that begins with “The research told us…” and we know our work...
Branding Vaccines for Children
The Nevada Vaccines for Children (VFC) program never had the necessary resources to effectively promote and educate the community about why and where to get vaccines for children. But in late 2013, Immunize Nevada received a grant to get the word out about this program across the state. KPS3 was brought in to give VFC an identity and strategically market the program. Designed to provide vaccines to children whose parents or guardians may not be able to afford them,...