Mike McDowell is our Director of Web and Digital Media, assisting KPS3’s clients with the latest media strategies, including website strategy and planning, email marketing, search engine marketing, mobile applications, digital advertising, video, blogging, social networks, consumer generated media, viral marketing and more. As new media tools and trends emerge, Mike investigates and evaluates their strategic value to a marketing mix. He has his hand in all website, application and digital projects for KPS3’s clients from start to finish. Mike has also developed and presented Inbound Marketing/Social Media training to a diverse population of private and public industries in the area and is also an instructor for the University of Nevada, Reno’s Extended Studies program, teaching Inbound Marketing Principles and Practices and Inbound Marketing Analytics.
Mike joined the KPS3 team in 2006 as an account executive. He is a graduate of the University of Nevada, Reno’s, Reynolds School of Journalism. With more than ten years of integrated marketing communications experience, Mike has previously worked with other agencies as a marketing account manager for a number of clients from gaming to banking to tourism. At KPS3, Mike works with clients in a very diverse set of industries from real estate to health care, economic development to tourism, government agencies and several nonprofits. He oversees and manages integrated marketing communications for his clients - keeping them on brand, on budget and on strategy.
In addition to his professional accomplishments, Mike has been active in community organizations, including Truckee Meadows Tomorrow, the Washoe Freemason Lodge, the Washoe County Chronic Disease Coalition, Young Professionals Network, and is a graduate of the Washoe County Leadership Academy. Mike is an elected member of the University of Nevada Alumni Council and the 2012 winner of the University of Nevada's Outstanding Young Alumnus of the Year award. He is involved with Greek Life at the University of Nevada as the founder and president of the Nevada Greek Alumni chapter and with the Sigma Phi Epsilon fraternity, as Advisor of the Alumni Volunteer Corporation. In fact, Mike is a six-time winner of the Advisor of the Year award from the University of Nevada, Reno. Mike spends additional time facilitating leadership academies for college students in the western region.