We like debates, data, human psychology and the unexplored. Read, share and disagree at will.

Ingredients for Success

A publicist’s guide to rep’ing a chef. Ever since the rise of the celebrity chef, there has been an essential need for a public relations professional to manage the press, keep expectations at bay and in general, develop and maintain an image. It seems like there has been an increased appetite (pun intended) for chefs-as-personalities, whether it be in a restaurant, on a star-studded food show or published in a book or magazine. A good publicist has become as...

Brands are more than the sum of their parts. So why not build them that way?

Creating a brand from the ground up is a daunting task, so people often want to break it up into smaller design tasks; logo creation, color selection, voice and tone, and brand design “look and feel.” But breaking down a new brand that way can be short-sighted. When you craft a brand with individual bits you are making a scary assumption that they will all fit together nicely in the end. This denies clients – and the entire agency team...

Supercharging Your Conference with Digital Media

Not too long ago, our client, The National Council of Juvenile and Family Court Judges (NCJFCJ) hosted an exciting annual conference, Rethink, Reimagine and Redefine Justice for Children and Families. It had all the ingredients for success – held in the great city of Austin, Texas, had a list of dynamic keynote speakers, showcased the inauguration of a beloved judge as board president, featured a new celebration gala with innovative award recipients and even had a live auction and...

New e-Commerce Website: Water Specific

Our team loves helping bring digital solutions to a new business ready to make a splash in the market. Water Specific came to KPS3 to design and build an e-commerce website that would allow customers to find and purchase products for a wide variety of needs – from pools to spas, ponds to irrigation. With variations for most products, the site boasts nearly 10,000 products to choose from. The platform makes it easy for Water Specific to manage products, add new...

New Website: Pets of the Homeless

If you know the KPS3 team well, you know that we have a soft spot in our heart for both pets and charitable organizations. As such, the opportunity to design and develop a new website for Pets of the Homeless was one that really made us wag our tails. Not only did our designers love looking through photos of adorable dogs and cats, but the entire team jumped at the opportunity to build tools that would help people care...

How to Start a National PR Conversation

Putting the NCJFCJ on the Map Since 1937, the National Council of Juvenile and Family Court Judges (NCJFCJ) has done significant work to improve the effectiveness of our nation’s juvenile and family courts. The organization is a leader in continuing education opportunities, research and policy development. The NCJFCJ was looking for a strategic public relations partner to gain more awareness in their vast areas of work. KPS3 and the NCJFCJ set out to position the organization’s staff and members as subject...

A Brand Apart: Community Foundation of Western Nevada

The Community Foundation of Western Nevada brand had outgrown itself. They needed a brand that showcased their evolving direction and incorporated the core principles of connection, engagement and caring. KPS3 was asked to lead and create a brand refresh to strengthen the tie between the Community Foundation’s values and its image. The Brand Journey We began with stakeholder interviews to gain insights as to the current and future perception of the Community Foundation of Western Nevada. From the interviews, the...

Branding Vaccines for Children

The Nevada Vaccines for Children (VFC) program never had the necessary resources to effectively promote and educate the community about why and where to get vaccines for children. But in late 2013, Immunize Nevada received a grant to get the word out about this program across the state. KPS3 was brought in to give VFC an identity and strategically market the program. Designed to provide vaccines to children whose parents or guardians may not be able to afford them,...

Nevada Health Link and the Marketing Outreach Strategy

We marketers love (underscored, bolded and in all caps) to critique messaging. From television spots to billboards to the back of our shampoo bottles (this is a real thing that happens in marketing people’s showers across the world, trust me), we’re really good at asking, “What did THAT mean?” and “What were they thinking?” and “Are you serious?!” We also like to think we’re pretty good at spotting the good stuff. Last night, I saw an Edward Jones spot...

Designing the new University of Nevada, Reno website

Approach with Caution Whoa nelly! Re-defining the look and feel of a university website requires caution. It’s not as simple as prettifying or cleaning up an existing look. Universities, and I mean all universities, have a great deal of information to convey to prospective students. It can be overwhelming and humbling to choose what content stays and what goes. However, to successfully re-imagine a website user interface, flexibility needs to be exercised with website content. Luckily our friends at...