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Brands are more than the sum of their parts. So why not build them that way?

Creating a brand from the ground up is a daunting task, so people often want to break it up into smaller design tasks; logo creation, color selection, voice and tone, and brand design “look and feel.” But breaking down a new brand that way can be short-sighted. When you craft a brand with individual bits you are making a scary assumption that they will all fit together nicely in the end. This denies clients – and the entire agency team...

Brand and Marketing Research: Getting Started

I am a firm believer in research first for almost everything in life — from planning a trip to starting a home project. Of course, nowhere is this more true than in my professional life. At KPS3 we start every project with some type of research. Research is especially important before undertaking a large marketing project, such as a rebrand, advertising campaign, or a new website. Clients often come to us knowing they should do some research but are...

Our team is growing again and we couldn’t be more excited. Welcome Kenyon!

What were you doing at nine years old? Well Kenyon Halliwell, our newest web developer, was teaching himself how to code. And if that does not impress you, get this, he jumped in to taking college courses at the age of 14 – studying Technology Forensics at both the University of Advanced Technology and Truckee Meadows Community College. You could say that he knew what he wanted to be when he grew up and decided, why wait? Above and...

Brand and Marketing Research: Choosing the Right Research Methods

One of the biggest parts of planning a research project is deciding what type of research to conduct given your goals and available resources (time, human, and financial). To help those of you gearing up for your own research, I’ve written up some short pros and cons lists for some of the most common brand and market research methods. These lists are by no means exhaustive but should give you an idea of which methods to explore for your project....

Jaclyn March Joins KPS3 as Senior Account Director

We’re excited to announce that Jaclyn March has joined the team! As senior account director, she is responsible for the day-to-day management of our clients’ projects, assisting with the strategic direction and the ongoing growth of their marketing and communications efforts. Prior to joining us, Jaclyn worked as a consultant and public relations specialist for QuantumMark, LLC, a Reno-based consulting firm, where she focused on marketing responsibilities as well as client projects including project management to private and public sectors....

Our creative team just gained an award winning design veteran with an eye for creating killer projects. Meet Erik!

Erik Flippo is a true expert when it comes to creating and developing innovative designs and web solutions. As our newest member to our digital and creative teams, Erik joins us as a Senior Designer and brings with him almost three decades of experience. We are beyond excited to have him on our team with his keen eye for making unique and innovative design solutions for our clients. A Reno-native, he spent time sharpening his skills throughout California before...

KPS3 Welcomes Alexia Bratiotis

We are very happy to welcome Alexia Bratiotis to the KPS3 team as a senior account director. Alexia is responsible for day-to-day management of some of the firm’s key accounts in addition to the strategic direction of their marketing communications success. Before joining the team, Alexia worked as the general manager for Bayer Properties at The Summit Reno. Prior to that, Alexia served as the assistant general manager and the area marketing manager for The Summit, and held communications and public relations positions...

Ashley Chisam Joins the KPS3 Team

We are excited to announce Ashley Chisam has joined the team as a designer. She will work with the digital and creative teams, providing innovative design solutions for a wide range of products and projects. Previously, she worked as a designer at OCG Creative. Ashley is a member of the local chapter of the American Institute of Graphic Arts. In addition to assisting the local Boy Scouts of America with their annual report and brochure collateral, Ashley has volunteered for Keep Truckee...

Supercharging Your Conference with Digital Media

Not too long ago, our client, The National Council of Juvenile and Family Court Judges (NCJFCJ) hosted an exciting annual conference, Rethink, Reimagine and Redefine Justice for Children and Families. It had all the ingredients for success – held in the great city of Austin, Texas, had a list of dynamic keynote speakers, showcased the inauguration of a beloved judge as board president, featured a new celebration gala with innovative award recipients and even had a live auction and...

New e-Commerce Website: Water Specific

Our team loves helping bring digital solutions to a new business ready to make a splash in the market. Water Specific came to KPS3 to design and build an e-commerce website that would allow customers to find and purchase products for a wide variety of needs – from pools to spas, ponds to irrigation. With variations for most products, the site boasts nearly 10,000 products to choose from. The platform makes it easy for Water Specific to manage products, add new...