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New e-Commerce Website: Water Specific

Our team loves helping bring digital solutions to a new business ready to make a splash in the market. Water Specific came to KPS3 to design and build an e-commerce website that would allow customers to find and purchase products for a wide variety of needs – from pools to spas, ponds to irrigation. With variations for most products, the site boasts nearly 10,000 products to choose from. The platform makes it easy for Water Specific to manage products, add new...

Kiwako Miura Joins the KPS3 Team

We are very excited to welcome Kiwako Miura to the team as our design intern. Her work at KPS3 will focus on both branding and web design.  Last May, Kiwako graduated from TMCC with a degree in graphic communications. During her time at TMCC, she was Vice President of the Student Government Association, where she used her design skills to help increase student engagement across campus. She also participated in a design internship with Landor Associates in Tokyo. Kiwako loves camping and hiking...

Stephanie Kruse to Receive PRSA Lifetime Achievement Award

Stephanie Kruse will receive the Lifetime Achievement Award at the Public Relations Society of America Sierra Nevada Chapter’s Silver Spike Awards on Thursday, November 19, 2015. Stephanie has been an ambassador for the public relations and communications industry for more than 30 years — and we’re beyond proud of her. The 29th annual event will highlight the best public relations practices, communications campaigns and professionals in the northern Nevada community. This will be the third Lifetime Achievement Award presented...

New Website: Pets of the Homeless

If you know the KPS3 team well, you know that we have a soft spot in our heart for both pets and charitable organizations. As such, the opportunity to design and develop a new website for Pets of the Homeless was one that really made us wag our tails. Not only did our designers love looking through photos of adorable dogs and cats, but the entire team jumped at the opportunity to build tools that would help people care...

How to Start a National PR Conversation

Putting the NCJFCJ on the Map Since 1937, the National Council of Juvenile and Family Court Judges (NCJFCJ) has done significant work to improve the effectiveness of our nation’s juvenile and family courts. The organization is a leader in continuing education opportunities, research and policy development. The NCJFCJ was looking for a strategic public relations partner to gain more awareness in their vast areas of work. KPS3 and the NCJFCJ set out to position the organization’s staff and members as subject...

Stephanie Kruse Inducted into Business Leaders Hall of Fame

We are proud to announce that Stephanie Kruse has been selected as one of this year’s Junior Achievement of Northern Nevada laureates and will be honored during the organization’s 30th Annual Business Leaders Hall of Fame Gala. The event honors individuals who demonstrate leadership and serve as an example to young people in our community. Paul Perkins, founder of Perkins Company, will also be honored as a laureate during the evening’s ceremony. KPS3 congratulates Stephanie and Paul — their leadership and dedication continues to inspire...

Where to Start with SEO

A common question we receive from clients with businesses from various sizes and industries is how their business can land on the first page of Google. And as always, we recommend starting any venture into search engine optimization (SEO) with local SEO. Local SEO is the process of optimizing your website to help search engines find your business online and ultimately help your website work its way up the search engine results pages (SERPs). Local SEO lets Google, and...

KPS3 Team Takes Home Two AMA ACE Awards

We’re so proud to announce that our team was awarded Best in Web and Digital and Best Integrated Marketing Strategy Awards at the Reno-Tahoe American Marketing Association (AMA) 2015 Ace Awards. Our team received the Best in Web and Digital award for the redesign of kps3.com. In December 2014, we redesigned kps3.com (which you’re looking at right now!) to better showcase our work, case studies and blogs, and to be a helpful resource for prospective clients and future employees. The entire company – from...

Lessons in Design: Font Pairing

I wish I could say there’s an exact science on how to pair fonts well in design – there isn’t. But I’ll break down my method and practices I use everyday. Font choosing can be tricky: use too few and the design can fall flat, use too many and you’ve overwhelmed your reader. It’s about finding the right balance for the piece you’re working on. This isn’t one of those posts where I give you endless examples of which...

8 Tips for Conducting Focus Groups with Patients

For healthcare organizations, there are many reasons to use patient focus groups as a market research tool. Focus groups are a very suitable means of gaining in-depth information about your patients’ experiences and feelings, and they also provide the moderator (and client) an opportunity to observe facial expressions and body language. As with any research tool, there are also downsides to any focus group: they don’t provide quantitative data (which is important for organizations to be aware of in using the results for...