We like debates, data, human psychology and the unexplored. Read, share and disagree at will.

Where to Start with SEO

A common question we receive from clients with businesses from various sizes and industries is how their business can land on the first page of Google. And as always, we recommend starting any venture into search engine optimization (SEO) with local SEO. Local SEO is the process of optimizing your website to help search engines find your business online and ultimately help your website work its way up the search engine results pages (SERPs). Local SEO lets Google, and...

KPS3 Team Takes Home Two AMA ACE Awards

We’re so proud to announce that our team was awarded Best in Web and Digital and Best Integrated Marketing Strategy Awards at the Reno-Tahoe American Marketing Association (AMA) 2015 Ace Awards. Our team received the Best in Web and Digital award for the redesign of kps3.com. In December 2014, we redesigned kps3.com (which you’re looking at right now!) to better showcase our work, case studies and blogs, and to be a helpful resource for prospective clients and future employees. The entire company – from...

Lessons in Design: Font Pairing

I wish I could say there’s an exact science on how to pair fonts well in design – there isn’t. But I’ll break down my method and practices I use everyday. Font choosing can be tricky: use too few and the design can fall flat, use too many and you’ve overwhelmed your reader. It’s about finding the right balance for the piece you’re working on. This isn’t one of those posts where I give you endless examples of which...

8 Tips for Conducting Focus Groups with Patients

For healthcare organizations, there are many reasons to use patient focus groups as a market research tool. Focus groups are a very suitable means of gaining in-depth information about your patients’ experiences and feelings, and they also provide the moderator (and client) an opportunity to observe facial expressions and body language. As with any research tool, there are also downsides to any focus group: they don’t provide quantitative data (which is important for organizations to be aware of in using the results for...

A Brand Apart: Community Foundation of Western Nevada

The Community Foundation of Western Nevada brand had outgrown itself. They needed a brand that showcased their evolving direction and incorporated the core principles of connection, engagement and caring. KPS3 was asked to lead and create a brand refresh to strengthen the tie between the Community Foundation’s values and its image. The Brand Journey We began with stakeholder interviews to gain insights as to the current and future perception of the Community Foundation of Western Nevada. From the interviews, the...

Higher Education and Distinctive Branding: To the Victors Go the Spoils

Higher education branding has never been more important, as demographic shifts, economic and competitive pressures, and public/ private investment and philanthropy decisions bear down on the success or even viability of America’s colleges and universities – institutions that remain the envy of the world despite their challenges. Yet branding is rarely the strong suit of college or university presidents. Lucky are the presidents whose chief public relations or marketing officers “get it,” and even luckier for the institutions if...

Rob Gaedtke Named CEO of KPS3

And the good news keeps rollin’… Stephanie named Rob CEO of KPS3. Stephanie will continue her work as president and chairperson of the board, and Rob will be responsible for the day-to-day management of KPS3 and our 30-person team. Stephanie will maintain her intense involvement with clients, providing overall marketing and communications strategy. Since rejoining our team in 2011, Rob has provided the vision and leadership that has grown our digital and creative teams into the forces they are today. And as one of our shareholders,...

RIP: America’s Universities as “Best-Kept Secrets”

Despite their many vital contributions to society—from education, health and public safety to research innovations brought to market—too many college and university leaders across the U.S. continue to lament their institutions as “best-kept secrets.” The “blame” for this typically (and unfairly) falls on the shoulders of the small central public relations and marketing communications teams–as if they’re the only ones responsible for communicating with their institution’s many audiences (faculty, staff, current/prospective students, parents, alumni, donors and philanthropists, the media, business...

Let’s Get Personal (Through Empathetic Marketing)

When I first started my marketing career in the early ‘90s, account planning by and large consisted of studying primary and secondary research in order to arrive at a solid strategy. Fast forward to today. In working with so many different, sophisticated clients and having been through the sea change of tech, the “discovery” phase is now comprised of so much more than studying traditional market research. It seems that my empathetic nature has helped immensely in developing solid...

KPS3 Las Vegas is Officially Open!

We are excited to officially announce the opening of KPS3 Las Vegas. We opened an office in Las Vegas to better serve our southern Nevada and statewide clients and to offer Las Vegas area businesses a mix of services not typically seen in traditional advertising or PR agencies. In addition to traditional marketing services, we have a web and digital team capable of producing enterprise class web application and automation software, and we’re excited to bring these services to...