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Higher Education and Distinctive Branding: To the Victors Go the Spoils

Higher education branding has never been more important, as demographic shifts, economic and competitive pressures, and public/ private investment and philanthropy decisions bear down on the success or even viability of America’s colleges and universities – institutions that remain the envy of the world despite their challenges. Yet branding is rarely the strong suit of college or university presidents. Lucky are the presidents whose chief public relations or marketing officers “get it,” and even luckier for the institutions if...

Rob Gaedtke Named CEO of KPS3

And the good news keeps rollin’… Stephanie named Rob CEO of KPS3. Stephanie will continue her work as president and chairperson of the board, and Rob will be responsible for the day-to-day management of KPS3 and our 30-person team. Stephanie will maintain her intense involvement with clients, providing overall marketing and communications strategy. Since rejoining our team in 2011, Rob has provided the vision and leadership that has grown our digital and creative teams into the forces they are today. And as one of our shareholders,...

RIP: America’s Universities as “Best-Kept Secrets”

Despite their many vital contributions to society—from education, health and public safety to research innovations brought to market—too many college and university leaders across the U.S. continue to lament their institutions as “best-kept secrets.” The “blame” for this typically (and unfairly) falls on the shoulders of the small central public relations and marketing communications teams–as if they’re the only ones responsible for communicating with their institution’s many audiences (faculty, staff, current/prospective students, parents, alumni, donors and philanthropists, the media, business...

Let’s Get Personal (Through Empathetic Marketing)

When I first started my marketing career in the early ‘90s, account planning by and large consisted of studying primary and secondary research in order to arrive at a solid strategy. Fast forward to today. In working with so many different, sophisticated clients and having been through the sea change of tech, the “discovery” phase is now comprised of so much more than studying traditional market research. It seems that my empathetic nature has helped immensely in developing solid...

KPS3 Las Vegas is Officially Open!

We are excited to officially announce the opening of KPS3 Las Vegas. We opened an office in Las Vegas to better serve our southern Nevada and statewide clients and to offer Las Vegas area businesses a mix of services not typically seen in traditional advertising or PR agencies. In addition to traditional marketing services, we have a web and digital team capable of producing enterprise class web application and automation software, and we’re excited to bring these services to...

Marketing to the Un and Underinsured – Part 2

Part 2 – Implementation In Part 1 of our Marketing to the Un and Underinsured series, we wrote about research and the “Aha!” moments that help fuel our decisions. Nothing thrills us more than being able to back up our strategy with data gleaned from primary and secondary research, and that’s the key to many of our campaigns’ successes. But having the right research is just half of the recipe. What we do with the research and how it’s...

KPS3 Hires Jess Johnson as Production Manager

We are happy to announce that KPS3 has hired Jess Johnson as our production manager. Jess will be responsible for day-to-day resource allocation and management within the agency ensuring deadlines and budgets are met, as well as vendor management. Jess brings more than 10 years of project management to KPS3. She began her professional career in Sacramento, Calif. where she worked as a project manager for RagingWire, a company that designs, builds and operates mission-critical data centers. She also...

Do you have internet cred?

A business’s online reputation is their reputation, made instantly accessible by the ease of internet search. With 97% of consumers going online to research a local product or service, Google’s first page of search results may as well be your business card. There’s no separating the digital world with customer experiences, no matter where they occur. So whether information comes from your company’s website, customer reviews, or a hasty tweet, it lives online forever. While you can generally control...

KPS3 Acquires Search and Analytics Firm

We are excited to announce that KPS3 recently acquired The Whitefield Group, a Search Engine Optimization (SEO) and Search Engine Marketing (SEM) consultancy led by Bob Whitefield. This acquisition will amplify KPS3’s capabilities in search and analytics, enabling us to become even more effective for our clients.  Joining the team as director of search and analytics, Bob will expand our digital footprint by enhancing our capabilities in the important areas of marketing search and analysis. Bob has more than five years experience...

What I Learned from ICON8, the Illustration Conference

Sometimes the best advice is the simplest. And it helps if some of the best art directors, illustrators, publishers, and animators are the ones giving it. In July, I journeyed to the hipster capital of the country, beautiful Portland, to attend ICON8, the Illustration Conference. “Why an illustration conference?” you may ask. “You’re a designer, you don’t draw all day and paint all night.” And to be honest I got a lot of weird reactions when I told people...