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KPS3 Adds Kevin Jones as Partner

KPS3 Marketing, a full-service marketing and digital communications firm, announced the addition of Kevin Jones as a partner. Jones’ role will have a continued focus on creative and digital solutions for KPS3’s local, regional and national clients. Jones spent the last four years directing creative and technology at KPS3, working with clients and overseeing the team on creative and digital work produced by the agency. Jones started at KPS3 as a digital designer, left to co-found a technology start-up,...

From Entrepreneur to Agency

I was an entrepreneur for five years, successfully building up a business I thought was going to be the career I held for the rest of my life. Now, I happily work in an agency — but why? Entrepreneurship was my first real job and I never really worked in “Corporate America” before starting my own business, but my fellow entrepreneurs assured me I was not missing out on much. From the sound of it, working for someone else...

Let’s Talk About Sex

Now that I got your attention, it’s time to turn to a very serious subject. Sex trafficking. As I blog about this important and timely topic, I do think it makes for a very interesting case study on the how one organization, whom you may not assume, leveraged the power of PR and social impact at the national level. Let’s talk about the National Council of Juvenile and Family Court Judges (NCJFCJ). On the outside, it’s the oldest and...

The Soundtrack of KPS3

It’s about 15 minutes before my next meeting when I hastily reach over to unplug my laptop to take it into the nearest conference room. Before I can hit mute fast enough, AC/DC pierces the silence of our working bullpen. My fingers fumble over the keyboard to silence this public disruption. After a few seconds (though it seems like an eternity) I’m finally able to kill the music, and after a brief pause, a few heads turn and a...

Creative Feedback in a Digital Work Environment

A couple years back, KPS3 traded in manila folders and job tickets for Slack and Jira. You remember those folders, right? They had a few aliases — “Job Jacket,” “Job Bag,” “Job Folder,” “Dirty Ol’ Brown Bag.” You’d get a job bag with a work order. Do the work. Print out the work. Put the work in the job folder. Put the job folder on the reviewer’s desk. See that stack start to pile up and sneakily go back...

The Graveyard

In any creative industry there are a lot of bodies. Real bodies? Maybe. But today we’re here to talk about the metaphorical bodies. Our entire industry is predicated on coming up with new ideas — ideas that haven’t been done before, ideas that accomplish a specific goal, and ideas that are unique and drive action. We’re constantly iterating and refining, trying new methods to get someone’s attention. What does that mean? It means that there are a lot of...

Ingredients for Success

A publicist’s guide to rep’ing a chef. Ever since the rise of the celebrity chef, there has been an essential need for a public relations professional to manage the press, keep expectations at bay and in general, develop and maintain an image. It seems like there has been an increased appetite (pun intended) for chefs-as-personalities, whether it be in a restaurant, on a star-studded food show or published in a book or magazine. A good publicist has become as...

Supporting Breastfeeding in Nevada – Here, There, Everywhere

We have grown by four feet! This year, we have been lucky enough to welcome two adorable babies to the extended KPS3 family. In January, Alex welcomed a beautiful baby girl named Lihie and in February, Katie welcomed handsome little Wells. From long nights and endless diapers to the first smiles and giggles, there are so many amazing adventures ahead for these two families. And when these new mothers come back to work, we are ready to fully support...

Brands are more than the sum of their parts. So why not build them that way?

Creating a brand from the ground up is a daunting task, so people often want to break it up into smaller design tasks; logo creation, color selection, voice and tone, and brand design “look and feel.” But breaking down a new brand that way can be short-sighted. When you craft a brand with individual bits you are making a scary assumption that they will all fit together nicely in the end. This denies clients – and the entire agency team...

Brand and Marketing Research: Getting Started

I am a firm believer in research first for almost everything in life — from planning a trip to starting a home project. Of course, nowhere is this more true than in my professional life. At KPS3 we start every project with some type of research. Research is especially important before undertaking a large marketing project, such as a rebrand, advertising campaign, or a new website. Clients often come to us knowing they should do some research but are...