A Great Seatbelt Commercial, from Concept to Execution

A friend posted this on FB, so I thought I would share. I found the concept of this public health seatbelt safety campaign really engaging. Execution and shooting was also very well done. Even though I’m not a father, and I always wear my seatbelt, the spot still resonated with me… and I believe that’s a sign they did a great job with their target audience messaging/imaging and secondary audiences.

Our Thoughts

The Graveyard

In any creative industry there are a lot of bodies. Real bodies? Maybe. But today we’re here to talk about the metaphorical bodies. Our entire industry is predicated on coming up with new ideas — ideas that haven’t been done before, ideas that accomplish a specific goal, and ideas that are unique and drive action. We’re constantly iterating and refining, trying new methods to get someone’s attention. What does that mean? It means that there are a lot of...

Supporting Breastfeeding in Nevada – Here, There, Everywhere

We have grown by four feet! This year, we have been lucky enough to welcome two adorable babies to the extended KPS3 family. In January, Alex welcomed a beautiful baby girl named Lihie and in February, Katie welcomed handsome little Wells. From long nights and endless diapers to the first smiles and giggles, there are so many amazing adventures ahead for these two families. And when these new mothers come back to work, we are ready to fully support...

Brand and Marketing Research: Getting Started

I am a firm believer in research first for almost everything in life — from planning a trip to starting a home project. Of course, nowhere is this more true than in my professional life. At KPS3 we start every project with some type of research. Research is especially important before undertaking a large marketing project, such as a rebrand, advertising campaign, or a new website. Clients often come to us knowing they should do some research but are...