A Great Seatbelt Commercial, from Concept to Execution

A friend posted this on FB, so I thought I would share. I found the concept of this public health seatbelt safety campaign really engaging. Execution and shooting was also very well done. Even though I’m not a father, and I always wear my seatbelt, the spot still resonated with me… and I believe that’s a sign they did a great job with their target audience messaging/imaging and secondary audiences.

Our Thoughts

Let’s Get Personal (Through Empathetic Marketing)

When I first started my marketing career in the early ‘90s, account planning by and large consisted of studying primary and secondary research in order to arrive at a solid strategy. Fast forward to today. In working with so many different, sophisticated clients and having been through the sea change of tech, the “discovery” phase is now comprised of so much more than studying traditional market research. It seems that my empathetic nature has helped immensely in developing solid...

What I Learned from ICON8, the Illustration Conference

Sometimes the best advice is the simplest. And it helps if some of the best art directors, illustrators, publishers, and animators are the ones giving it. In July, I journeyed to the hipster capital of the country, beautiful Portland, to attend ICON8, the Illustration Conference. “Why an illustration conference?” you may ask. “You’re a designer, you don’t draw all day and paint all night.” And to be honest I got a lot of weird reactions when I told people...

What I Learned from Seth Godin: Dance with the Fear

Recently I attended the HOW Design conference in Boston. It is really such a unique city. I had never been there, but Boston is just teeming with history and culture. Somewhere between the brownstones and beautiful parks, I became utterly charmed. The conference was so inspiring; it was a great experience being around so many designers, especially once I stopped laughing about the fact that we all dress the same (there were button down plaid shirts, skinny jeans and...