A Great Seatbelt Commercial, from Concept to Execution

A friend posted this on FB, so I thought I would share. I found the concept of this public health seatbelt safety campaign really engaging. Execution and shooting was also very well done. Even though I’m not a father, and I always wear my seatbelt, the spot still resonated with me… and I believe that’s a sign they did a great job with their target audience messaging/imaging and secondary audiences.

Our Thoughts

KPS3 Team Takes Home Two AMA ACE Awards

We’re so proud to announce that our team was awarded Best in Web and Digital and Best Integrated Marketing Strategy Awards at the Reno-Tahoe American Marketing Association (AMA) 2015 Ace Awards. Our team received the Best in Web and Digital award for the redesign of kps3.com. In December 2014, we redesigned kps3.com (which you’re looking at right now!) to better showcase our work, case studies and blogs, and to be a helpful resource for prospective clients and future employees. The entire company – from...

Lessons in Design: Font Pairing

I wish I could say there’s an exact science on how to pair fonts well in design – there isn’t. But I’ll break down my method and practices I use everyday. Font choosing can be tricky: use too few and the design can fall flat, use too many and you’ve overwhelmed your reader. It’s about finding the right balance for the piece you’re working on. This isn’t one of those posts where I give you endless examples of which...

Let’s Get Personal (Through Empathetic Marketing)

When I first started my marketing career in the early ‘90s, account planning by and large consisted of studying primary and secondary research in order to arrive at a solid strategy. Fast forward to today. In working with so many different, sophisticated clients and having been through the sea change of tech, the “discovery” phase is now comprised of so much more than studying traditional market research. It seems that my empathetic nature has helped immensely in developing solid...